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Yaumi International Bakeries Careers

Yaumi International Bakeries

Al Rashed Food Company developed the Yaumi brand to be available in the market so individuals can enjoy the quality and taste of Al Rashed bread with their families and friends at home, at work, or anywhere. Yaumi brand is made with the best ingredients and high-quality standards to reflect our caring about our consumers and let them enjoy the best moments when they eat our products. Our fleet daily distributes Yaumi brand to be freshly available in KSA regions and UAE. Yaumi brand can be found in small and medium groceries as well as big supermarkets like Panda, Othaim, Carrefore, Danub, Bin Dawood, Farm, Raya, Lulu, and others. Yaumi brand products include sliced bread, burger buns, puff pastries, sliced cake, pound cake, cupcakes, tortilla bread, and more.

Strategic Duties1. Trade Marketing Strategy Development:· Develop and implement trade marketing strategies specifically tailored to the ARF product category.· Collaborate with cross-functional teams (Sales, Marketing, Supply Chain) to align trade marketing initiatives with overall business objectives.· Identify opportunities for channel growth and new trade initiatives in line with category goals.2. Category Management:· Analyze sales data, customer insights, and market trends to optimize product placement, promotions, and pricing strategies in the ARF product category.· Work closely with the category/brand management team to ensure the alignment of trade strategies with category/brand needs.· Manage the product life cycle, including product launches, end-of-life, and seasonal promotions.· Ensure timely delivery of promotional materials and ensure compliance with brand guidelines.3. Channel Marketing:· Develop channel-specific marketing plans to ensure optimal product placement and visibility in supermarkets, hypermarkets, large groceries, mini markets, small groceries, wholesales stores, Discount stores and horeca channel.· Execute retail activation programs such as in-store displays, point-of-sale (POS) materials, loyalty programs, sampling, and promotions.· Collaborate with key retail customers to drive joint marketing initiatives.· Work closely with key account managers/NSM to develop joint business plans that align with customer goals.· Manage and execute retailer-specific promotions, ensuring on-time delivery and proper execution.4. Sales Support:· Provide sales teams with tools, materials, and insights to support their efforts in driving volume and value sales.· Plan and execute trade promotions that drive incremental sales, including discount schemes, volume incentives, and seasonal campaigns.· Develop promotional plans, trade incentives, and training programs for retail customers and sales teams.· Monitor trade marketing budgets and provide ROI analysis on campaigns and promotions. Track and evaluate promotion performance, adjusting strategies as necessary to maximize sales and profitability.5. Market & Competitor Analysis:· Conduct regular market analysis to understand competitive landscape, consumer trends, and trade activities.· Provide feedback to senior management on market trends and recommend actions for improvement.· Track competitor pricing, promotional strategies, and customer engagement to inform trade activities.

Posted 2 years ago

1. Brand Strategy & Development:· Develop and execute brand strategies to enhance brand awareness, market share, and consumer loyalty for the company’s product portfolio.· Identify and define target consumer segments and align marketing strategies to meet their needs.· Ensure the brand positioning and communications resonate with the market and maintain the integrity of the brand across all touchpoints.· Manage the brand’s marketing budget, ensuring that all marketing initiatives deliver a high return on investment (ROI).· Monitor spending and reallocate resources as needed to maximize the effectiveness of brand campaigns.· Collaborate with internal departments (Sales, Product Development, Supply Chain) to ensure the successful execution of brand strategies.· Engage with external stakeholders such as suppliers, creative agencies, and media partners to ensure consistent brand representation.2. Product Management:· Oversee the lifecycle of the ARF product portfolio, including new product development, product launches, and product enhancements.· Work closely with the R&D team to ensure that brand strategies align with product attributes and market demands.· Monitor product performance and collaborate with the supply chain/operations to ensure product quality and freshness are maintained.3. Marketing Campaigns:· Develop and implement integrated marketing campaigns that promote ARF products through various channels (digital, retail, social media, etc.).· Create consumer engagement strategies, including digital marketing, promotions, and events, to build brand loyalty.· Collaborate with the trade marketing and sales teams to execute in-store activations, product demonstrations, and sampling initiatives.· Work closely with the Trade Marketing Manager to align retail and trade promotion strategies with overall brand objectives.4. Consumer Insights & Market Research:· Conduct market research and consumer insights analysis to understand market trends, consumer behavior, and preferences.· Analyze competitive activity and market conditions to build brand strategies.· Track brand performance metrics and adapt strategies to ensure continuous improvement.5. Brand Communication:· Develop brand communications and guidelines for ARF products, ensuring consistency across all platforms (advertising, packaging, in-store, digital).· Manage the brand’s tone of voice and visual identity to ensure consistency in marketing materials and advertising campaigns.· Work with creative agencies and internal teams to produce compelling marketing collateral and advertising content.

Posted 2 years ago