Campaign Management identifying if campaign is successful based on cost per lead and cost per sale.
Segment customers database to design specific win-back campaigns based on End of Term (Finance), Repurchase customers, End of BSI/BRI and Complaint Customers.
Analyse the lost sales, investigate reasons through follow-up enquiries, and prepare a summary report.
Nurturing the data enrichment process on periodic basic.
Maintain or update business intelligence tools, databases, dashboards, systems or methods.
Managing the Sales Funnel Process and identifying the gaps that require focus from Sales Management.
Monitory Walk-in activities and source of business/enquiries.
Assist in running the Loyalty program.
Assist in the CRM implementation and related processes.
To prepare monthly and quarterly reports/ dashboard (such as Sales Funnel, Lost Sales, Campaign Management, NPS, Retention & Conquests Rates, etc.)
