1. Zoho CRM Customization: Lead the customization of Zoho CRM to align with the digital marketing team's objectives, ensuring optimal functionality and user experience.

2. Data Management: Data entry, integration, cleansing, and maintenance within the CRM system, ensuring accuracy and completeness of customer information for effective marketing campaigns.

3. Campaign Integration: Collaborate with the digital marketing team to integrate CRM data seamlessly into marketing campaigns, enabling targeted and personalized communication with our audience.

4. Workflow Automation: Develop and implement workflow automation processes within Zoho CRM to streamline routine tasks, enhance efficiency, and improve overall team productivity.

5. User Training: Conduct training sessions for digital marketing team members on Zoho CRM functionalities, ensuring team members are proficient in utilizing the CRM tools effectively.

6. Reporting and Analytics: Generate and analyze CRM reports to provide insights into customer behavior, campaign performance, and other relevant metrics, enabling data-driven decision-making.

7. Continuous Improvement: Stay updated on Zoho CRM features and industry best practices, proposing and implementing enhancements to optimize CRM usage and support evolving digital marketing strategies.