Job Title: Diabetes Customer Growth Lead

Location: Cairo, Egypt

Hiring Manager: Diabetes Sales & Customer Engagement Head

About the Job:

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.

Job Purpose:

• Identifies growth opportunities for the brand & disease areas and develops the strategy in GloCal WoW

• The primary responsibility is to shape and execute a comprehensive Customer Engagement strategy aimed at effectively communicating and engaging with key customer segments, including Treating and Diagnostic Healthcare Professionals (HCPs).

• Play a pivotal role in building a repository of authentic customer insights to craft and deliver high-quality customer journeys for targeted customers.

• Works effectively in a collaborative manner with external affairs sales, medical, clinical development, and GTMC to achieve business goals.

• Contributes to strategic business processes bringing customer insights to influence projects such as brand planning.

Business Management

• Support the development of the Integrated Go-to-Market Plan (IGP) for cohesive strategy execution.

• Definition and implementation of core Brand/Disease initiatives to establish a strong market presence.

• Develop and implement Tactical planning aligned with IGP, owning A&P for define segment

• Consulting GtM model execution

• Determination of growth potential, prioritized customer segments and key messages

• Manage portfolio supply and sales process with internal and external stakeholders to ensure brand availability especially in public sector.

Develop innovative digital solutions serving assigned portfolio:

• Support development and deployment of key digital material (including Webinars) to support customer engagement journeys.

• Support sales force with digital interventions needed for their customer journeys.

Create and Developthe Omnichannel Campaign Journey:

• Create engaging Omnichannel (OC) campaign journeys to connect with diverse key Customers effectively.

• Lead on the effective management of all channels and ensuring utilization of omni-channel strategies.

• Work closely with global/ local OC Lead, and MCO marketing teams to develop & update key strategic digital assets aligned to brand strategies capitalizing on GENMED OC strategies.

• Advances and shares omnichannel measurement plans, selecting KPIs and setting goals targets and measurement milestones. Identify, measure, track and report the effectiveness of each campaign against brand KPIs, to demonstrate the impact of customer engagement and generate a feedback loop to improve the customer experience.

Qualifications and Requirements:

Language skills: High level of English proficiency and communication skill

Education: Advanced bachelor's degree in business, life sciences, or a related field

Experience & knowledge:

Digital Experience with Customer facing approach and new GTM tactics.

Previous experience in Customer Engagement, omnichannel and/or Marketing (a must)

Experience in driving business and go to market transformation

Strong understanding of marketing dynamics, depth understanding of the market, competition and future market trends& forecasting

Experience in a similar role is a plus

Knowledge and experience of innovative methodologies such as scrum, lean start-up, nudge, and design thinking

Specific Skills and Competencies

Creativity and an ability to produce innovative and original ideas.

Driver Leads with curiosity in digital pharma marketing.

Strong strategic-analytical and conceptual skills

Scientifically savvy and focused

Ability to take data-driven decisions on priority segments and initiatives for growth (based on customer needs)

Capacity to challenge the status quo to enhance business efficiency with an entrepreneurial mindset with TRT mindset

Strong negotiation skills and solid experience managing existing external partnerships/ Alliances

Strong business acumen with speed and flawless execution

Transformative leader, value creator & people developer,

Ability and mindset to adapt to new ways of working such as Agile

Builder of trusting relationships across ecosystem with high levels of business partnering and influencing / stakeholder management skills

Role model for PTW behaviors

Leading through strong empowerment and accountability

Strong communication skills