Conduct in-depth keyword research, competitor analysis, and content gap identification to inform SEO strategies and content creation.
Optimize website content, including on-page elements (title tags, meta descriptions, headings) and off-page activities (link building) to improve search engine rankings.
Monitor and analyze website performance using analytics tools (Google Analytics, Search Console) to track key metrics, identify trends, and provide actionable insights.
Develop and execute link building strategies to acquire high-quality backlinks and increase website authority.
Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and Bing Ads to drive targeted traffic and conversions.
Create and distribute engaging content, including blog posts, articles, and social media updates, to attract and retain the target audience.
Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices to ensure strategies remain effective.
Collaborate with the marketing team to develop and implement integrated marketing campaigns that align with overall business objectives.
Manage and maintain the company's social media presence, creating content, engaging with followers, and analyzing performance.
Conduct A/B testing on landing pages and other website elements to optimize conversion rates and improve user experience.
