The Assistant Brand Manager for Luxury Exterior Emulsions will be responsible for managing and enhancing the brand's positioning within the competitive landscape. This role involves executing strategic product launches, driving brand awareness, and achieving set sales and volume targets through tailored marketing and sales initiatives. The candidate will work closely with cross-functional teams to develop and implement plans that differentiate the brand from competitors, focusing on product development, market opportunities, and influencer management.

Brand Positioning & Strategy

• Map Brand Architecture: Define and refine the positioning and differentiation strategy for Luxury Exterior Emulsions, ensuring the brand stands out against competition.
• Competitive Differentiation: Highlight unique product features and benefits, ensuring all branding materials and campaigns reflect the luxury and premium nature of the product.
• Usage & Attitude Studies: Conduct market research to identify consumer behaviors, preferences, and opportunities for innovation within the product category.

Product Development & Launch Management

• NPD & Product Improvements: Oversee the end-to-end New Product Development (NPD) process, ensuring all product enhancements are aligned with consumer needs and market trends. Coordinate with technology and marketing teams for documentation, validation, and testing.
• Go-to-Market Strategy: Collaborate on planning and executing product launches, relaunches, and marketing campaigns, ensuring the new USPs and product features are highlighted effectively.

Volume & Sales Achievement

• Sales Target Fulfillment: Work closely with sales teams to achieve volume goals during key marketing initiatives, ensuring alignment with the overall business plan.
• Market Watch: Keep track of competitor activities and market conditions, providing actionable insights and adjusting marketing strategies as needed to stay competitive.

Cross-functional Collaboration

• Coordination with Sales Teams: Collaborate with Unit Sales and Activation Teams to drive BTL activities and channel-specific strategies, ensuring successful product delivery and market penetration.
• Contractor Training: Develop and implement training programs aimed at contractors, ensuring they are well-versed in product usage, quality, and benefits, especially for mass-market categories.

Market Intelligence & Competitor Analysis

• Market Trends: Regularly monitor and analyze market trends, competitor activities, and consumer behavior to identify growth opportunities and stay ahead of the competition.
• Strategic Response: Use market intelligence to inform product and brand strategy, ensuring timely and effective responses to competitive threats and changing market dynamics.

Brand Activations & Influencer Management

• Influencer Programs: Own and manage influencer loyalty programs to drive product usage and increase brand loyalty among key industry influencers and contractors.
• Activation Calendar: Plan and execute activation campaigns in collaboration with the sales and marketing teams, ensuring high engagement and successful outcomes.