Position: General Manager- Sales & Business Development

Location: Riyadh, Saudi Arabia

Reports to: CEO/Managing Director

Department: Sales & Business Development

Industry: Heavy Equipment rental - Cranes

The General Manager- Sales & Business Development will be responsible for positioning and selling Crane on rent solutions in the Oil & Gas , Infrastructure, Power sector , . This leadership role requires deep market knowledge, the ability to develop strategic partnerships, and a hands-on approach to leading the sales team, while also aligning business development efforts with market opportunities and company objectives

Key Responsibilities

1. Strategic Leadership & Market Positioning

○ Develop and execute a strategic plan to position SML solutions in the wind energy market with key accounts such as Oil & Gas companies, Infrastructure development companies, IPP’s & OEM of wind installations.

○ Align internal resources and strategies to ensure SML’s solutions consistently deliver the best Levelized Cost to customers, reinforcing our value proposition in the wind energy sector.

○ Provide the leadership team with regular market intelligence on the relevant industry, including emerging trends, project pipelines, and competitor analysis to align order projections with market dynamics.

2. Sales & Business Development

○ Lead the overall sales effort, from customer engagement through to contract closure, acting as the primary interface for major accounts.

○ Take ownership of the full sales cycle: generate leads, manage scope discussions, negotiate contracts, and close orders with key accounts.

○ Ensure that all technical and commercial aspects of proposals are aligned with customer needs, SML’s capabilities, and market demands.

○ Lead and facilitate technical Request for Proposal (RFP) activities, ensuring on-time responses and compliance with technical schedules and documentation requirements.

3. Internal & External Coordination

○ Coordinate across SML and external sub-vendors and partners to gather cost and scope inputs for preparing comprehensive proposals.

○ Negotiate and finalize contracts with sub-vendors and partners, ensuring all agreements are in the best interest of the company while aligning with project specifications and timelines.

○ Ensure smooth handover of signed projects to the Project Management team, maintaining oversight of project progress and customer communication during the execution phase.

4. Team Leadership & Process Adherence

○ Provide leadership and direction to the sales and business development team, driving them to achieve sales targets and deliver high-quality customer service.

○ Promote adherence to the established sales process, ensuring the team consistently develops proposals that support SML’s goal of offering the most competitive LCOE solutions in the market.

○ Develop a culture of continuous improvement within the team, emphasizing accountability, collaboration, and performance.

○ Serve as a role model by demonstrating strong leadership qualities, ethical conduct, and a customer-first approach in all interactions.

5. Customer & Stakeholder Management

○ Maintain and strengthen relationships with key decision-makers and stakeholders across the wind energy value chain, from developers to government entities.

○ Manage interfaces between SML’s operations, the EPC team, crane logistics, and customers during the execution phase, ensuring that projects are completed on time and meet contractual obligations.