Roles & Responsibilities
- Conceptualizing and Designing: Generate creative ideas and concepts for visual communication, taking into consideration the target audience, brand guidelines, and project objectives. Create original designs using various software applications, including Adobe Photoshop, Illustrator, or other relevant tools, including 3D software
- Branding and Identity: Develop and maintain consistent visual branding elements, such as logos, color schemes, typography, and visual guides for stores, to ensure a unified brand image across all communication channels.
- Production: Design and produce a wide range of materials, including retail banners and billboards, advertisements, social media graphics, presentations, and packaging designs. Adapt designs for different platforms and formats, ensuring they are optimized for print or digital display.
- Layout and Composition: Skillfully arrange visual elements, such as images, illustrations, and text, to create visually appealing and effective designs.
- Image Editing and Manipulation: Enhance or modify images using various editing techniques. Ensure that images are high quality and resolution, downloaded from suitable to business sources and websites.
- Collaboration and Communication: Work closely with all marketing team, copywriters, and other stakeholders to understand project requirements, gather feedback, and incorporate necessary changes into designs.
- Stay Up-to-Date with Design Trends: Keep abreast of current design trend. Continually enhance design skills and stay innovative. Apply new techniques to improve the quality and efficiency of design work.
- Time and Project Management: Manage multiple projects simultaneously, prioritize tasks, and meet deadlines while maintaining a high standard of quality. Effectively estimate project timelines and communicate any potential delays or challenges to relevant parties and stakeholders