- Identify, develop, and evaluate marketing strategies based on brand and corporate objectives, market characteristics and cost.
- Introduce new arrivals, prepare the marketing calendar and plan seasonal promotions with key stakeholders.
- Support the development of event and brand promotional activities for new brands by participating in planning sessions with brand managers.
- Coordinate and participate in promotional activities, working with developers, advertisers, and production managers to market products and services.
- Maintain close monitoring of the trade budget to ensure expenditures are within approved guidelines.
- Maintain proper and updated knowledge about the product portfolio under the brand.
- Maintain close coordination with all category and brand managers to update the seasonal calendar and related preparations.
- Ensure proper alignment and efficient implementation by coordinating closely with other functions within the marketing department.
- Conduct market research to analyze trends in the business environment.
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