Job Type
Full-time
Work Type
On-Site
Location
Dubai, UAE
Experience
2 - 8 years
- Offline Marketing:
· Plan and execute offline marketing campaigns to promote membership cards
· Work with the marketing team to create promotional materials
· Monitor and evaluate the effectiveness of offline marketing strategies
- Market Research:
· Conduct research on the luxury and sports car rental market in Dubai
· Identify target groups, including high-net-worth individuals, tourists, and corporate clients
- Partnership Development:
· Build partnerships with local businesses to enhance membership benefits
· Collaborate with hotels, fine dining restaurants, and lifestyle brands for exclusive promotions
· Establish partnerships with luxury travel agencies and concierge services
- Networking:
· Attend luxury lifestyle events to connect with potential clients
· Maintain relationships with local influencers and automotive enthusiasts
- Direct Mail Campaigns:
· Send personalized invitations and promotional materials to potential clients
· Follow-up with phone calls to discuss membership benefits
- Branding and Positioning:
· Create a strong brand identity that reflects luxury and exclusivity
· Ensure consistent messaging across all offline marketing channels
- Membership Card Management:
· Develop strategies for the design, distribution, and management of membership cards
· Track membership card sales and renewals, ensuring accurate records
· Coordinate with different departments for effective membership management
- Event Planning:
· Organize exclusive launch events or showcases for luxury and sports cars
· Participate in automobile exhibitions and local luxury lifestyle events