Brand Strategy & Marketing:

• Brand Development: Develop and implement a comprehensive marketing strategy that aligns

with Shama Perfumes’ heritage and luxury positioning, focusing on growth in the GCC and

international markets.

• Product Marketing:Lead and execute marketing plans for new and existing product lines, from

concept to launch, ensuring they align with customer desires and market trends.

• Digital Marketing: Manage and optimize e-commerce and digital marketing strategies across

platforms (Google Ads, Social Media, SEO, Email Marketing).

• Social Media: Oversee social media content creation and community management, maintaining

an elegant and hospitable tone of voice to engage customers.

New Product Development & Innovation:

• Market Insights & Research: Conduct in-depth market research on fragrance trends, customer

preferences, and competitive analysis to identify opportunities for new product development

and product line extensions.

• Collaborate on Product Ideation: Work closely with the Brand Director and product development

team to conceptualize and develop new perfumes and product offerings, ensuring they meet

market demand and luxury standards.

• Packaging & Design: Collaborate with designers to ensure product packaging is in line with

Shama Perfumes’ luxury identity, focusing on elegance and appeal for new product launches.

• Product Positioning: Develop strategic positioning for each new product, focusing on its unique

selling points (USP) and how it complements Shama Perfumes’ existing portfolio.

• Customer Feedback Integration: Analyze customer feedback and sales data to provide insights

that drive product improvements and inform future product launches.

Cross-Channel Marketing & Campaigns:

• Product Launches: Manage the planning and execution of product launches, ensuring cohesive

messaging across all channels (digital, print, social media, and in-store experiences).

• Content Creation: Work with content producers and photographers to create visually captivating

product and lifestyle content, telling the story behind each fragrance and its ingredients.

• Customer Engagement: Develop and implement loyalty programs, exclusive events, and

personalized campaigns to foster long-term customer relationships.

Partnerships, Events & Collaborations:

• Collaborations & Partnerships: Identify and build strategic partnerships with influencers,

retailers, and media to expand Shama Perfumes’ reach and reputation in the luxury fragrance

market.

• Event Management: Coordinate and execute brand activations, including launches, perfume

exhibitions, and exclusive events that highlight both heritage and innovation.