Ghassan Aboud Group is an international conglomerate engaged in several key business sectors including Automotive, Retail, FMCG, Media, Hospitality, Logistics, Healthcare, Facilities management, Catering, and Digital Marketplaces. The group is headquartered in the United Arab Emirates and is complemented by offices in Australia, Belgium, Turkey, and Jordan.

Abu Dhabi Food Hub is being developed in public-private partnership between Abu Dhabi Ports Group and Ghassan Aboud Group, in collaboration with Rungis International Market, the world’s #1 wholesale food market.

The Abu Dhabi Food Hub will be the largest and the first such wholesale food market, trade and logistics hub in the Middle East and this major new trade hub will drive efficiencies in food supply chains and help improve safety, affordability and sustainable access for wholesalers in the UAE and the region. The project is also a fundamental part of UAE’s National Food Security Strategy.

Global Auto Hub is being developed in a public private partnership between Abu Dhabi Ports Group and Ghassan Aboud Group. The hub spanning across 3.3 sqm in KIZAD, Abu Dhabi will offer state-of-the art infrastructure to support automotive and mobility trade and logistics. The physical hub will also be complemented by a robust digital platform.

• Develop and execute the overall business marketing strategy and plan for the Abu Dhabi Food Hub and Global Auto Hub covering both physical and digital channels.
• Forging strategic relationships and network with external partners, trade associations and agencies and other key facilitators
• Execute marketing campaigns, representation at key industry events, conferences and exhibitions locally and globally.
• Create and execute internal/owned events in close partnership with agencies and/or internal teams.
• Develop marketing material and awareness programs designed to enhance our partners’ and the industry understanding of the two companies.
• Responsible for development of compelling content/copy for both physical and digital marketing
• Support development of customer value proposition, solution building and develop associated collateral.
• Work closely with cross-functional counterparts (Sales, PR, Measurement, Creative, etc.) to ensure cohesion and scalability for marketing, messaging, campaigns and events.
• Define clear KPIs and develop scalable ways to use data and metrics to drive decision making, influence and impact.
• Implement measurement and reporting systems to support the above.
• Maintain accurate budgeting, forecasting and management processes.