- Develop, execute, and manage high-performance Meta (Facebook & Instagram) ad campaigns.
- Conduct market research to define audience segmentation and targeting strategies.
- Continuously optimize campaigns to improve ROAS, CTR, and conversion rates.
- Create, test, and refine ad creatives, copy, and landing pages for better engagement.
- Monitor and analyze campaign performance metrics using Meta Business Suite & third-party tools.
- Manage and allocate ad budgets effectively to maximize performance and ROI.
- Stay updated on Meta’s algorithm changes, policies, and advertising best practices.
- Conduct A/B testing on different ad creatives, placements, and strategies.
- Generate reports on KPIs, trends, and insights to enhance future campaign strategies.
