We are a leading luxury health care provider in Dubai, offering premium health services and curated lifestyle experiences. We help our clients transform their well-being through holistic care and innovative solutions. As part of our digital expansion, we're looking for a bilingual SEO Specialist to lead our organic growth and search strategy.
Role Overview
We are seeking a skilled and data-driven SEO Specialist who is fluent in both English and Arabic and experienced in WordPress. You will lead the strategy and execution of SEO campaigns to improve search visibility, grow organic traffic, and drive qualified leads for our wellness services.
This role requires strong technical and on-page SEO knowledge, content optimization skills, and hands-on experience managing SEO within WordPress-based websites.
Key Responsibilities
SEO Strategy & Execution
- Develop and implement on-page, off-page, and technical SEO strategies.
- Conduct comprehensive keyword research in both English and Arabic.
- Monitor competitor activity and identify ranking opportunities.
- Website & On-Page Optimization
- Optimize meta titles, descriptions, headers, image tags, and internal linking structures.
- Maintain and improve SEO performance across all landing pages and blog content.
- Collaborate with the content team to create SEO-friendly, bilingual content.
Technical SEO
- Audit and fix technical issues related to crawlability, indexation, page speed, and mobile usability.
- Implement structured data (schema), canonical tags, and hreflang attributes.
- Monitor Google Search Console and resolve indexing errors.
WordPress SEO
- Manage all SEO efforts directly within WordPress CMS.
- Use and optimize key plugins (e.g., Rank Math, Yoast SEO, WP Rocket, etc.).
- Ensure clean site architecture and SEO best practices are maintained across all pages.
Arabic SEO
- Create and optimize Arabic content for regional relevance and search behavior.
- Ensure proper language structuring, UX localization, and Arabic keyword integration.
- Monitor Arabic search engine trends and adapt strategies accordingly.
Reporting & Analysis
- Track SEO performance via Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Provide regular reports on keyword rankings, organic traffic, CTR, and conversions.
- Use data to adjust strategies and measure ROI.
