Develop, execute, and manage high-performance Meta (Facebook & Instagram) ad campaigns.Conduct market research to define audience segmentation and targeting strategies.Continuously optimize campaigns to improve ROAS, CTR, and conversion rates.Create, test, and refine ad creatives, copy, and landing pages for better engagement.Monitor and analyze campaign performance metrics using Meta Business Suite & third-party tools.Manage and allocate ad budgets effectively to maximize performance and ROI.Stay updated on Meta’s algorithm changes, policies, and advertising best practices.Conduct A/B testing on different ad creatives, placements, and strategies.Generate reports on KPIs, trends, and insights to enhance future campaign strategies.