1. Strategy Development: Develop, implement, and manage performance marketing strategies to achieve company goals.

2. Campaign Management: Oversee the day-to-day management of paid advertising campaigns across various channels including PPC, display advertising, social media advertising, and affiliate marketing.

3. Analytics and Reporting: Track, report, and analyze website analytics, PPC initiatives, and campaigns to identify trends and insights. Use data to optimize spend and improve ROI.

4. Budget Management: Allocate and manage the performance marketing budget efficiently.

5. Optimization: Regularly test and optimize keywords, ad copy, landing pages, and bidding strategies to improve campaign performance.

6. Collaboration: Work closely with other departments, such as content, design, and sales, to align strategies and maximize effectiveness.

7. Trend Monitoring: Stay updated with the latest trends, best practices, and technologies in performance marketing to ensure the company remains competitive.

8. Vendor Relations: Negotiate, build, and maintain relationships with vendors, platform providers, and other partners.