We are currently seeking a PR& Communication Manager - Emirati national for our HQ office in Dubai.

About Ghassan Aboud Group:

Ghassan Aboud Group is an international conglomerate engaged in several key business sectors including Automotive, Retail, FMCG, Media, Hospitality, Logistics, Healthcare, Facilities management, Catering, and Digital Marketplaces.

PR & Communication Manager

Developing Marketing Strategies: Create and execute marketing strategies to achieve the organization's goals, such as increasing brand awareness, generating leads, or driving sales.

Public Relations: Manage the organization's relationship with the media, press, and the public. This may involve writing press releases, organizing press conferences, and responding to media inquiries.

Content Creation:Create and curate content for various marketing channels, including websites, social media, email campaigns, and print materials. This content should align with the brand's messaging and target audience.

Social Media Management:Develop and implement social media strategies to engage with the audience, build brand loyalty, and drive website traffic or sales. Monitor social media accounts, respond to comments, and analyze performance.

Market Research: Conduct market research to identify target audiences, analyze competitors, and understand industry trends. Use this information to make informed marketing decisions.

Advertising and Promotion:Plan and execute advertising campaigns across various media channels, such as online ads, print ads, TV, or radio. Monitor and adjust campaigns to optimize performance.

Event Planning: Organize and promote events, trade shows, webinars, or product launches to showcase the organization's products or services.

Public Speaking and Networking:Represent the organization at public events, conferences, and industry gatherings. Build relationships with key stakeholders, partners, and influencers.

Crisis Management: Prepare for and respond to potential PR crises that could harm the organization's reputation. Develop crisis communication plans and work with leadership to manage crises effectively.

Budget Management:Develop and manage budgets for marketing and PR activities, ensuring efficient allocation of resources.

Collaboration: Collaborate with cross-functional teams, including sales, product development, and design, to ensure consistency in messaging and news agencies.

Stay Current: Stay up-to-date with industry trends, emerging technologies, and best practices in marketing and PR.

Measurement of ROI:Evaluate the effectiveness of marketing and PR campaigns by measuring return on investment and making adjustments to strategies as needed.

Legal and Ethical Compliance:Ensure that all marketing and PR activities comply with relevant laws and ethical guidelines, including copyright and data privacy regulations.

Developing Marketing Strategies:Create and execute marketing strategies to achieve the organization's goals, such as increasing brand awareness, generating leads, or driving sales.

Public Relations: Manage the organization's relationship with the media, press, and the public. This may involve writing press releases, organizing press conferences, and responding to media inquiries.

Crisis Management:Prepare for and respond to potential PR crises that could harm the organization's reputation. Develop crisis communication plans and work with leadership to manage crises

effectively.