Own and drive sustainable growth across a portfolio of high-value managed accounts, with a primary focus on your dedicated platform (e.g., Meta Ads, Google Ads, TikTok Ads)
Lead the strategic direction of client accounts, identifying scaling opportunities and maximizing long-term revenue and client value
Oversee campaign performance, investment allocation, and KPIs (ROAS, CPA, CTR, conversion rate) to ensure optimal results
Translate performance data and insights into clear, commercially impactful recommendations
Drive incremental revenue by proactively identifying and closing upsell and cross-sell opportunities within your portfolio
Strategic Advisory and Cross-Functional Impact
Act as a trusted strategic advisor to clients, guiding platform strategy, investment decisions, and growth frameworks
Lead high-level performance reviews and executive presentations with clarity, confidence, and strong storytelling
Design advanced media strategies, pitch decks, and data-driven solutions leveraging platform insights and tools (e.g., GWI)
Build and maintain strong relationships with senior client stakeholders and decision-makers
Collaborate cross-functionally with sales, product, operations, and platform teams to ensure seamless execution and alignment
Own and strengthen platform partnerships, working closely with internal and external stakeholders to unlock opportunities and resolve challenges
Share knowledge across the organization, including performance insights, platform updates, and best practices; mentor junior team members where applicable