Create and maintain an image for the store as per company’s standard and identity with their target market
Increase customer traffic in the store
Guide their customers’ browsing through merchandise placement and store layout to result in an eventual sale.
In addition to drawing on their knowledge of customer tendencies when designing their displays, Visual Merchandiser coordinate with the head office and other design teams (including buyers and sales staff) to ensure consistency with the corporate brand or image.
Installing and setting up window displays, walkways, counters, and in-store displays, or supervising contractors hired for this purpose
Changing displays to promote new product launches or to reflect festive or seasonal themes
