1) Ensure all trade marketing information and reports are up to date, accurate, and provided in a timely fashion.2) Establish an excellent working relationship with the Team in order to gain their active support to maximize volume and in store presence within agreed budgets.3) Timely planning and assisting the team with Promotions/ Co Packing/ Barcodes/ Pricing4) Updating product master file on a quarterly basis5) Co-ordination with team on priorities and monitoring progress of monthly objectives6) Implement and evaluate Trade Activities as outlined in the Area action plan in order to maximize in store visibility and awareness for focus brands.7) Post promotion/ activity analysis and improvements for future activities8) Work closely with field sales force to maximize distribution opportunities and minimize out of stock.9) Develop objective minded conceptual presentation for Trade and Principal meetings.10) Provide insight on the trade spends and tracking Key Account Agreements.11) Assist Area Manager/ Supervisors and provide an input of merchandising activities to ensure all products in store complies with agreed fundamentals and plan-o-grams.12) Ensure Trade Marketing resources are secure and used in the most effective and efficient manner possible.13) To check on the system data and in case of any discrepancy co-ordinate with IT and get rectified.