Develop and execute data-driven paid advertising campaigns on platforms like Google Ads and Facebook Ads to optimise ROI and conversion rates.Conduct thorough keyword research and competitor analysis for organic search strategies, enhancing visibility and search engine rankings.Create and manage engaging content for various digital channels, ensuring alignment with brand messaging and audience preferences.Analyse campaign performance metrics and provide actionable insights through regular reporting to stakeholders.Implement SEO best practices, including on-page optimization, link building, and technical SEO audits, to enhance organic traffic.Utilize marketing automation tools to streamline campaign management and improve lead nurturing processes.Collaborate with cross-functional teams including design, sales, and product to ensure cohesive marketing strategies.Stay updated with industry trends and algorithm changes to adapt strategies accordingly and maintain competitive advantage.Engage with online communities and social media platforms to foster brand loyalty and gather user-generated content.Manage budgets effectively, ensuring optimal allocation of resources across both paid and organic marketing efforts.