We are looking for a data-driven Digital Marketing Specialist whose primary KPI is Sales Growth. You will be responsible for managing our paid advertising budget across Meta and Snapchat, and executing a high-conversion retention strategy via WhatsApp and Email.This is not a "content creation" role; it is a "Performance" role. You will use our existing high-end assets to drive traffic to our Shopify store and maximize the lifetime value of our customers.Key ResponsibilitiesMeta Ads Management (Instagram & Facebook):Set up and optimize conversion-focused campaigns (Advantage+ Shopping, Catalog Sales).Manage Custom Audiences and Lookalike Audiences using our Shopify customer data.Perform A/B testing on ad copy and creative to lower Cost Per Acquisition (CPA).Snapchat Marketing:Manage Snap Ads Manager to reach the local GCC/Emirati demographic.Drive high-quality traffic to the website during peak shopping seasons and exhibitions.Email Marketing & Automation:Design and execute high-converting email campaigns (newsletters, new product launches, and seasonal offers).Build and optimize automated "flows" including Abandoned Cart, Welcome Series, and Restock Reminders.Segment the email database to deliver personalized offers to VIP collectors.WhatsApp Sales & Retargeting:Execute a WhatsApp marketing calendar using our database of 500+ existing customers.Use personalized messaging to drive restocks and new launch sales.Liaise with customers to close sales using Zina payment links.Shopify Analytics & Reporting:Monitor Shopify's "Sales by Traffic Source" and "Returning Customer Rate."Provide weekly reports on Ad Spend vs. Revenue (ROAS) across all channels.