The Head of Marketing will responsible to supervise the development & execution of Marketing strategies & plans for the Blue brand with an objective to drive strong brand image, KPISs, establish our positioning as market leaders in the category.

What you will do

Marketing Strategy:

Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.

Drive brand awareness, consideration, and relevance amongst the target audiences.

Drive market share growth through development of brand equity and improved customer loyalty

Monitoring of consumer behaviours, market trends, demographics, competitor activities

 

Activation & Campaigns:

Manage and coordinate external agency partners

Lead, activate and execute consumer communications across integrated communications’ channels

Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.

Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement

Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)

Ensure pure integration of campaign with relevant local insights’ implementation in various countries.

 

Customer Experience:

Support delivery of exemplary Customer Experience across all brand touchpoints

Improving Customer Experience in retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS.

Team Management:

Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning.

Lead a lean and effective Marketing structure & team

Drive performance of Marketing team through measurable KPIs

Ensure 100% compliance with Standard Operating Procedures

Drive Al-Futtaim Values in workplace