Roles & Responsibilities
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role
- The primary focus of the role will be responsible for overall brand performance and competitor tracking, generation of opportunities to do business (OTBs) and management of various support functions including the management of Ad agency to execute marketing plans on time and within budget.
What you will do:
- Monitoring the performance of the brand overtime and in particular performance of all marketing campaigns.
- Actively participate in developing strong and mutually beneficial principal Original Equipment Manufacturer (OEM) relationships.
- Providing inputs to the marketing strategy and budget cycle. Coordinating yearly marketing plan development with agencies.
- Responsible for above and below the line communications relating to the distributor’s representation of the brand.
- Responsible for executing the on-ground marketing plans within the showroom
- Organize events and product displays in coordination with the Marketing Projects team and relevant agencies
- Manage Trading Enterprises website, Online campaigns, and call center.
- Communicate performance versus plan to management and sales team.
- Developing and maintaining a communication scorecard, report results periodically, along with findings, recommendations, insights.
- Coordinate with partner agencies on a regular basis, update the management on campaigns and administer the Marketing budget efficiently.