Job Type
Full-time
Work Type
On-Site
Location
Dubai, UAE
Experience
5 - 10 years
- As the PR & Marketing Manager, you are responsible for the development of strategic B2B and B2C marketing plans for the hotel rooms and the F&B outlets and its implementation to drive total revenue, brand preference for the Vintage Grand hotel leading to growth in market share.
- The role includes collaborating with the Commercial leadership team on property to identify optimal segmentation for the hotel and F&B outlets with clear targets & objectives.
- As the Public Relations lead, to also come up with a Public Relations Plan which promotes and maintains great public relations in order to maintain the brand defined image of the hotel in the market.
- The role is accountable for messaging and imagery control on property, internal marketing processes and management of external marketing partners.
- Furthermore, the role is responsible for creative strategy, channel section and media mix to achieve objectives against established budgets.
- Leverage internal and external data, trends and insights to determine optimal hotel and outlet B2B and B2C segmentation, target identification per segment and competitive positioning against relevant competition.
- Create and manage the marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Manage and improve lead generation campaigns, measuring results.
- Monitor and report on effectiveness of marketing communications.
- Working closely with design agencies and assisting with new product launches.
- Managing and driving all marketing and public relations related activities for the hotel.
- Overall responsibility for brand management and corporate identity.