Financial:

• To deliver on targeted monthly Brand wise Volume/Value and distribution targets for his team/territory
• Achieve budgeted Receivables (DSO) objectives for his team/territory.

Trade:

• To maintain harmonious PR with trade and prompt & efficient customer service at all the times
• Participate in all team-working and be an effective team-player at all times.
• To achieve set KPIs on Distribution, Visibility (BDA implementation /or share of space as per our market share & planograms) .
• Implement of all the NPI’s promotions and promotions within agreed timelines.
• Control and manage the trade returns and bad debts within agreed timelines.
• Manage all the trade spends within the limits and timelines.
• 75% time spend in trade, working with the team as well as independent trade audits to measure execution.
• To take swift action on new outlet openings and negotiate strong BDAs with them.
• 100 % Compliance with BDA’s in all the territories
• Renewal of all the BDA’s within the 3 months of expiry.
• Evaluate competition activities and observe trade/consumer trends
• To participate and share all survey findings (price, competition, category etc)

OTHER:

• To internally liaise with all departments on relevant matters with good harmony.
• Good rapport with Trade and team.