Job Designation: Senior SEO Specialist

Company: Zenith International

Job Brief: Shuraa is currently hiring a client who is into IT industry. The client is looking for a dynamic search engine optimization specialist to join its team. The candidate should be well-versed in boosting the branch’s website, social media platforms and use SEO guidelines to increase web traffic. He/she will be required to monitor projects from conception to final output, which requires good organizational skills and attention to detail.

Job Responsibilities

• End to end execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
• Execution of Search Engine Optimization (SEO) on a continuous basis.
• Execution of Social Media Marketing efforts.
• Creation and execution of SMS and Email based marketing campaigns
• Continuous review and active management of website and other online assets
• Demonstrable experience in leading and managing SEO/SEM, marketing database, Email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments
• Making on-page and off-page optimization based on google guidelines.
• Solid knowledge of website analytical tools(ex. Google Analytics)
• Working knowledge of ad serving tools.
• Strong analytical skills and data driven thinking

Job Requirements:

• Proven minimum 4 - 5 years' experience in the similar field.
• Understand the principles of SEO.
• Hands on experience with software, like SEM rush.
• Familiarity with content management systems and HTML/CSS
• Understanding of SEO and Google Analytics
• Solid technical background with an ability to address accessibility and compatibility issues
• Excellent organization and time management skills
• Communication and team management skills
• BSc in computer science, digital marketing or relevant field