Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

• The primary focus of the role will be to contribute to the strategy and help oversee activation of our social media marketing efforts for the AFEMC’s portfolio of brands in emerging channels like TikTok, as well as legacy channels like Instagram, Facebook, and Twitter.

What you will do:

• Support both proactive and reactive consumer response, execution of the social strategy, and content creation on emerging channels within the external agency team.
• Applying the latest best practices in lo-fi content creation and consumer engagement across a broad spectrum of social media platforms.
• Responsible for developing and executing effective social media strategies aligned with AFEMC’s requirements.
• Oversees creation of engaging content across various platforms, manage social media accounts, and engage with the audience.
• Collaboration with social media agency and other partners is crucial for producing captivating content.
• Analyses performance, handles crises, and protects the brand's reputation.
• Craft and implement comprehensive social media strategies.
• Utilize in-depth knowledge of social media trends and best practices to inspire compelling content creation.
• Harness data and analytics to make informed decisions and continuously optimize social media performance.
• Conceptualize and create engaging and shareable content for our social media platforms.
• Curate relevant and captivating content from external sources to supplement our content strategy.
• Collaborate closely with social media agency to produce visually appealing, high-quality content.
• Develop content calendars and ensure timely content delivery across all social media channels.
• Amplify our brand's reach and engagement by partnering with influencers and brand ambassadors.
• Manage and maintain our company's social media accounts, ensuring consistent messaging and brand representation.
• Implement growth strategies to expand our social media followers, reach, and engagement organically.
• Stay updated with emerging trends, platform updates, and algorithm changes to maximize our social media performance.
• Provide regular reports on social media performance, trends, and insights
• Utilize advanced analytics tools and platforms to gain valuable insights into audience demographics, interests, and behavior.
• Identify opportunities for improvement and propose data-driven strategies to enhance our social media impact.
• Implement measures to protect and enhance reputation across all social media channels.
• Develop and maintain crisis management protocols and train team members on crisis response strategies.