• Marketing Strategy, plan & implementation

Define and develop the annual marketing strategy in alignment with the business’ objectives
Design the corresponding communications plan in accordance with the approved strategy

• Brand Management

Develop a strategic direction plan for brand’s association with external/internal stakeholders (AFA brands, external but relevant businesses) as part of the wider experiential strategy.
Work with the heads of each business and central PR team to develop the appropriate communication & PR strategies.

• Social Media Management

Development and strategic steering of the brand social media strategy in line with the wider marketing and business goals
Development and management of “always-on” brand and product social content complimenting ongoing campaigns and brand positioning
Integration and implementation of social media into all brand activities, both physical and virtual.

• Digital

Coordinate cross functionally with internal teams to manage:
Individual business websites to ensure compliance to brand standards, tonality, and communication direction
Digital media planning & performance
CRM communications to ensure efficiencies of outbound marketing initiatives

• Campaign and Agency management

Active participation in all campaign planning, management, and implementation across the agency ecosystem.
Active participation in agency partner management with marketing colleagues and attendance of all agency status sessions.

• Analytics & Reporting

Development and implementation of regular reports, in cooperation with business head and central marketing team, focusing on brand performance in the experiential and digital spaces.
Delivery of a quarterly “insights” report focusing on brand performance in the responsible domain for the previous quarter - aimed at providing tangible recommendations towards “future plans” to meet both brand and business goals.

Minimum Qualifications and Knowledge: Business qualification with a strong understanding of operational & commercial marketing
Minimum Experience: 3 - 5 years marketing experience with relevant exposure to the automotive industry.
Job-Specific Skills:
•   Excellent verbal and written English communication skills essential.
•   Due to the nature of this exciting opportunity, the role will need to be highly flexible, can move in a fast-paced competitive environment, and deliver against team objectives.
•   Needs to be fully proficient in Microsoft Office Tools (Word, Excel and Powerpoint)
Behavioural Competencies:
•   A confident self-starter
•   Ability to think clearly under pressure
•   Deliver measurable results under tight timelines
•   Confidently manage multiple stakeholders.
Gallup Strengths:
• Strengths could include ideation, maximiser, arranger, adaptability.

• Marketing Strategy, plan & implementation

Define and develop the annual marketing strategy in alignment with the business’ objectives
Design the corresponding communications plan in accordance with the approved strategy

• Brand Management

Develop a strategic direction plan for brand’s association with external/internal stakeholders (AFA brands, external but relevant businesses) as part of the wider experiential strategy.
Work with the heads of each business and central PR team to develop the appropriate communication & PR strategies.

• Social Media Management

Development and strategic steering of the brand social media strategy in line with the wider marketing and business goals
Development and management of “always-on” brand and product social content complimenting ongoing campaigns and brand positioning
Integration and implementation of social media into all brand activities, both physical and virtual.

• Digital

Coordinate cross functionally with internal teams to manage:
Individual business websites to ensure compliance to brand standards, tonality, and communication direction
Digital media planning & performance
CRM communications to ensure efficiencies of outbound marketing initiatives

• Campaign and Agency management

Active participation in all campaign planning, management, and implementation across the agency ecosystem.
Active participation in agency partner management with marketing colleagues and attendance of all agency status sessions.

• Analytics & Reporting

Development and implementation of regular reports, in cooperation with business head and central marketing team, focusing on brand performance in the experiential and digital spaces.
Delivery of a quarterly “insights” report focusing on brand performance in the responsible domain for the previous quarter - aimed at providing tangible recommendations towards “future plans” to meet both brand and business goals.