Job Title: Digital Marketing SpecialistLocation:Dubai, UAE Reports to: Senior Marketing ManagerRole OverviewThe Digital Marketing Specialist will be responsible for the end-to-end execution of lead generation campaigns, managing all technical, creative, and operational aspects. This includes tag and pixel management, landing page creation and optimization, ad setup, monitoring, and optimization across multiple platforms (Google, Meta, TikTok, and others as needed), as well as CRM and CMS management. The role will also lead WhatsApp and email marketing campaigns from start to finish, including audience segmentation, creative design, automation, and performance reporting. SEO skills, are highly preferred.Key Responsibilities1. Campaign Planning & ExecutionPlan, launch, and optimize multi-channel lead generation campaigns for both domestic and international audiences.Manage tracking infrastructure, including tag/pixel implementation and data accuracy.Create and optimize landing pages for maximum conversions.Design and execute campaigns on Google Ads, Meta Ads, TikTok Ads, and other emerging platforms as needed.2. CRM & Website ManagementMaintain and update leads, pipelines, and workflows in the CRM to ensure seamless sales handover.Manage and update content on the website CMS, ensuring alignment with brand and SEO guidelines.3. Creative DevelopmentDesign social media posts, ad creatives, and email templates in alignment with Artha’s brand guidelinesArtha Brand Guidelines ….Edit promotional videos and reels for campaigns, events, and property launches.4. SEO & AnalyticsImplement on-page and off-page SEO strategies to improve organic rankings.Monitor, analyze, and report on campaign performance, providing actionable insights for optimization.5. Collaboration & CoordinationWork closely with the marketing, sales, and agency teams to align campaigns with project objectives.Support marketing events with digital pre-launch and follow-up campaigns.6. WhatsApp & Email MarketingDevelop and execute WhatsApp and email marketing campaigns end-to-end, from strategy to delivery.Segment audiences and personalize messaging for maximum engagement.Set up automation sequences for nurturing and re-engagement.Track performance metrics and optimize campaigns based on results.

Artha Realty Offers AED 600million+ exclusive off-plan inventory to it's team to sell in 2025. The property consultants must come with relevant experience as well as great zest to sell and ambitious enough to make 6 figures commissions in next 2 quarters. Conduct in-depth market research to provide clients with detailed insights and analyses of property trends in the UAE.Assist clients in property transactions, ensuring compliance with local laws and regulations while securing the best possible terms.Build and maintain strong relationships with clients through excellent communication, personalized service, and active listening.Facilitate property viewings and presentations, showcasing properties in a manner that highlights their unique selling points.Negotiate and mediate between buyers and sellers to achieve favorable outcomes, demonstrating exceptional negotiation skills.Stay updated with the latest property laws and market trends to offer informed guidance and maintain competitive advantage.Utilize digital marketing strategies and social media to enhance property visibility and attract potential buyers.Collaborate with other real estate professionals, including appraisers and mortgage brokers, to streamline the buying and selling process.

Develop and execute strategic sales plans to penetrate new markets and increase revenue streams in the real estate sector.Lead and mentor a team of sales agents, providing training and support to enhance performance and achieve sales targets.Analyze market trends and competitor activity to identify opportunities for growth and adjust strategies accordingly.Build and maintain strong relationships with clients, ensuring a high level of customer satisfaction and repeat business.Manage and oversee the sales pipeline, ensuring timely follow-ups and effective closing of deals.Collaborate with marketing teams to create compelling promotional materials and campaigns that resonate with target audiences.Utilize CRM software to track leads, customer interactions, and sales performance metrics for informed decision-making.Prepare and present sales reports to senior management, highlighting successes, challenges, and areas for improvement.Stay current with real estate regulations and market developments to provide knowledgeable guidance to clients and team members.

Oversee daily operations of the front office, ensuring seamless communication between departments and clients.Manage scheduling and coordination of property viewings, ensuring optimal client experience and satisfaction.Act as the primary point of contact for client inquiries, providing expert guidance on real estate services and projects.Implement and maintain office policies and procedures to enhance efficiency and productivity within the team.Coordinate with marketing teams to develop and execute promotional strategies for new developments and properties.Prepare and manage budgets related to front office operations, ensuring alignment with the company’s financial goals.Generate reports on office performance metrics and client feedback, using insights for continuous improvement.Maintain accurate records of client interactions and transactions in the CRM system for effective follow-up.Foster a positive work environment through team-building activities and professional development opportunities.

JOB DESCRIPTIONJob Title: Digital Marketing & Graphic Design SpecialistIndustry: Real Estate BrokerageRole & Responsibilities:Digital Marketing Strategy: Create and implement innovative digital marketing strategies to drive online traffic to the company’s website, enhancing visibility and engagement within the real estate market. Manage and optimize online advertising campaigns, including Google AdWords and social media ads (Facebook, Instagram, LinkedIn), to increase brand awareness and generate qualified leads.Social Media Management: Develop and implement a creative communication strategy across social media platforms, focusing on compelling graphic and content creation to enhance brand visibility and engagement, ultimately driving follower growth and interaction.Search Engine Optimization (SEO): Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search visibility and drive traffic to the company website.Performance Tracking & Analysis: Track and analyze website and social media performance using Google Analytics and other analytics tools to identify areas for improvement and adjust strategies accordingly.Email Marketing Campaigns: Develop and manage effective email marketing campaigns to nurture leads, engage with customers. Analyze Email marketing objectives to derive maximum output from the campaigns.CRM Management: Regularly monitor CRM system for lead capturing and Data analysis. Manage & oversee property listings on various real estate portals to ensure accuracy and timeliness.Integration of Real Estate Tools: Implement and manage the integration of essential real estate tools, including WhatsApp for communication and efficient lead management, to streamline lead flow within the organization.Content Creation & Publishing: Produce and publish high-quality, engaging content for the company's website and social media channels, showcasing listings and market insights while optimizing for SEO.Graphic & Designs:Create visually impactful designs for both digital and print media, ensuring high-quality outputs that capture attention and leave a lasting impression, with a keen attention to detail and adherence to brand guidelines.Market Research: Conduct market research to identify customer needs and preferences, tailoring marketing strategies to meet these insights effectively & competitor research.Trend Monitoring: Stay up-to-date with industry trends and best practices in digital marketing, design, SEO, and real estate, making recommendations for improvements.Customer Interaction: Monitor and respond to customer feedback and inquiries on social media platforms, fostering a positive online community.Project Management:Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality standards. Active participation to lead the projects.Reporting: Provide regular reports and presentations on marketing campaign performance and lead generation efforts to senior management.

Manage the scheduling and coordination of property viewings, ensuring all appointments are confirmed and clients are informed promptly.Assist with the preparation and organization of real estate documents, including contracts, agreements, and disclosures, to ensure compliance and accuracy.Maintain the database of property listings and client information, updating records regularly to reflect the latest market changes.Provide exceptional customer service by responding to client inquiries and addressing concerns through various channels, including phone and email.Support marketing efforts by creating and distributing promotional materials, social media posts, and email campaigns to attract potential buyers.Assist in organizing open houses, ensuring properties are staged properly and all necessary materials and refreshments are prepared.Track and manage incoming offers and counteroffers, keeping all parties informed throughout the negotiation process.

Prepare and review legal documents such as contracts, transfer deeds, and mortgage agreements to ensure compliance with local laws.Coordinate with clients, real estate agents, and financial institutions to facilitate smooth transactions and address any arising issues.Manage timelines effectively to meet critical deadlines for property settlements and closings.Communicate clearly with clients to explain complex legal terms and processes throughout the conveyancing journey.Ensure all necessary paperwork is completed accurately, including disclosures, notices, and settlement statements.Liaise with government authorities to register property transfers and obtain necessary certifications.Conduct risk assessments on property transactions to identify potential legal issues before they arise.Stay updated on real estate laws and regulations to provide informed advice and maintain compliance.Resolve disputes or discrepancies that may occur during the conveyancing process, ensuring client satisfaction.

Digital Marketing Strategy:Create and implement innovative digital marketing strategies to drive online traffic to the company’s website, enhancing visibility and engagement within the real estate market.Manage and optimize online advertising campaigns, including Google AdWords and social media ads (Facebook, Instagram, LinkedIn), to increase brand awareness and generate qualified leads.Social Media Management:Develop and implement a creative communication strategy across social media platforms, focusing on compelling graphic and content creation to enhance brand visibility and engagement, ultimately driving follower growth and interaction.Search Engine Optimization (SEO):Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search visibility and drive traffic to the company website.Performance Tracking & Analysis:Track and analyze website and social media performance using Google Analytics and other analytics tools to identify areas for improvement and adjust strategies accordingly.Email Marketing Campaigns:Develop and manage effective email marketing campaigns to nurture leads, engage with customers. Analyze Email marketing objectives to derive maximum output from the campaigns.CRM Management:Regularly monitor CRM system for lead capturing and Data analysis. Manage & oversee property listings on various real estate portals to ensure accuracy and timeliness.Integration of Real Estate Tools:Implement and manage the integration of essential real estate tools, including WhatsApp for communication and efficient lead management, to streamline lead flow within the organization.Content Creation & Publishing:Produce and publish high-quality, engaging content for the company's website and social media channels, showcasing listings and market insights while optimizing for SEO.Graphic & Designs:Create visually impactful designs for both digital and print media, ensuring high-quality outputs that capture attention and leave a lasting impression, with a keen attention to detail and adherence to brand guidelines.Market Research:Conduct market research to identify customer needs and preferences, tailoring marketing strategies to meet these insights effectively & competitor research.Trend Monitoring:Stay up-to-date with industry trends and best practices in digital marketing, design, SEO, and real estate, making recommendations for improvements.Customer Interaction:Monitor and respond to customer feedback and inquiries on social media platforms, fostering a positive online community.Project Management: Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality standards. Active participation to lead the projects.Reporting:Provide regular reports and presentations on marketing campaign performance and lead generation efforts to senior management.

Manage front desk operations with a warm, welcoming demeanor to enhance visitor experiences.Coordinate office communications, ensuring timely and efficient information flow between departments.Assist in scheduling and organizing meetings, including preparing agendas and taking minutes.Maintain and update office records and databases, ensuring accuracy and confidentiality.Handle inquiries and provide exceptional customer service to clients and stakeholders.Support administrative tasks such as travel arrangements, expense reports, and office supply management.Liaise with external vendors and service providers to ensure seamless office operations.Implement and uphold office policies and procedures to ensure compliance and efficiency.Assist in organizing company events and activities, fostering a positive work environment.Conduct regular office inspections to maintain a clean and organized workspace.

Conduct thorough market analysis to identify trends and opportunities in the secondary property market, enabling clients to make informed decisions.Negotiate property transactions on behalf of clients, ensuring favorable terms and conditions are achieved.Provide expert advice on property valuation, highlighting key factors that influence market pricing.Develop and maintain strong relationships with clients, ensuring ongoing communication and trust throughout the buying or selling process.Prepare comprehensive property listings, including high-quality visuals and detailed descriptions that engage potential buyers.Utilize advanced CRM tools to manage client databases and track interactions, ensuring personalized service and follow-ups.Stay updated on local zoning laws and regulations to provide clients with accurate information regarding property usage.Conduct property showings and open houses, showcasing features that align with potential buyers' needs and preferences.Collaborate with mortgage brokers and financial advisors to assist clients in securing financing options suitable for their circumstances.Analyze competitor offerings and market positioning to recommend strategic adjustments for effective property marketing.

Conduct in-depth market research to provide clients with detailed insights and analyses of property trends in the UAE.Assist clients in property transactions, ensuring compliance with local laws and regulations while securing the best possible terms.Build and maintain strong relationships with clients through excellent communication, personalized service, and active listening.Facilitate property viewings and presentations, showcasing properties in a manner that highlights their unique selling points.Negotiate and mediate between buyers and sellers to achieve favorable outcomes, demonstrating exceptional negotiation skills.Stay updated with the latest property laws and market trends to offer informed guidance and maintain competitive advantage.Utilize digital marketing strategies and social media to enhance property visibility and attract potential buyers.Collaborate with other real estate professionals, including appraisers and mortgage brokers, to streamline the buying and selling process.

Develop and implement tailored recruitment strategies to attract top real estate talent, ensuring alignment with market demands.Manage employee relations by mediating disputes and fostering a positive workplace culture specifically suited to the real estate sector.Oversee performance management processes, facilitating regular feedback and appraisals that drive employee development in real estate roles.Ensure compliance with local labor laws and real estate regulations, mitigating risks and maintaining the company's reputation.Design and deliver onboarding programs that immerse new hires in the unique culture and practices of the real estate industry.Conduct compensation benchmarking and negotiate benefits packages that are competitive within the real estate market.Implement training and development initiatives focused on skill enhancement in areas like negotiation, sales, and property management.Analyze HR metrics specific to the real estate sector to inform strategic decisions and improve operational efficiency.Collaborate with management to align HR strategies with business goals, particularly in areas like workforce planning and succession.Champion diversity and inclusion initiatives that reflect the varied communities served by the real estate business.

Sale of our exclusive projects in JVC & Furjan. Develop and implement tailored investment strategies for high-net-worth clients focusing on Dubai's real estate market, ensuring alignment with their financial goals.Conduct thorough market research and analysis to identify emerging trends, investment opportunities, and risks in Dubai's dynamic real estate landscape.Build and maintain strong relationships with clients, providing regular updates and guidance to foster trust and ensure their long-term investment success.Negotiate and structure complex real estate transactions, ensuring compliance with local regulations and maximizing value for clients.Collaborate with legal and financial teams to prepare comprehensive investment proposals, ensuring clarity and professionalism in all communications.Monitor portfolio performance, providing clients with detailed reports and actionable insights to optimize their investment strategies.Stay informed about local and international economic factors that could impact the real estate market, ensuring proactive decision-making.Leverage a robust network of industry contacts, from developers to financiers, to create valuable investment opportunities for clients.

Maintain strong relationships with clients, providing ongoing support and insights to foster trust and long-term partnerships.Monitor and assess market trends, economic indicators, and competitor activities to inform strategic recommendations.Prepare comprehensive reports and presentations that clearly communicate investment performance and strategy to clients and stakeholders.Stay updated with regulatory changes and compliance requirements, ensuring all investment advice adheres to legal standards.Collaborate with internal teams, including research and portfolio management, to deliver integrated investment solutions.

-Collecting rent and other property fees from tenants and individual owners--Paying property expenses, including taxes, mortgages, payroll, insurance premiums and maintenance costs--Reporting the property’s financial status, occupancy and expiring leases to property owners--Meeting potential tenants, showing them the property and assessing their applications in accordance with anti-discrimination laws--Advertising vacant properties and hiring a leasing agent to find tenants as needed--Inspecting properties and arranging for repairs and new materials as required--Arranging contracts for maintenance, trash removal, landscaping, security and other ongoing services and managing disputes with these service providers where appropriate--Investigating and resolving property complaints and rental violations

Managing and coordinating administrative functions and activities within the organization.Developing and implementing efficient administrative systems and processes.Ensuring compliance with relevant laws, regulations, and policies.Managing and maintaining office equipment and supplies.Assisting with budget preparation and monitoring expenses.Coordinating meetings, conferences, and travel arrangements.

Assist clients in buying and selling properties, providing expert advice on pricing, negotiation, and legal documentation.Coordinate property viewings and accompany clients to inspections, answering any questions and addressing concerns.Negotiate and finalize sale purchase contracts, ensuring all legal and financial requirements are met.Stay updated on market trends, property values, and regulations in the real estate industry in Dubai.Build and maintain a network of contacts, including property developers, investors, and potential buyers or tenants.

Transfer data from paper formats into computer files or database systems using keyboards, data recorders or optical scannersType in data provided directly from customersCreate spreadsheets with large numbers of figures without mistakesVerify data by comparing it to source documentsUpdate existing dataRetrieve data from the database or electronic files as requestedPerform regular backups to ensure data preservationSort and organize paperwork after entering data to ensure it is not lost

Develop and maintain relationships with agents/broker companies/investors in the real estate industry.Provide expert advice and guidance to clients on property investment opportunities, market trends, and financial implications.Prepare and present comprehensive property proposals to clients, including detailed financial analysis and ROI projections.Negotiate and finalize property purchase agreements on behalf of clients, ensuring all legal and financial requirements are met.Coordinate with architects, contractors, and other professionals to ensure the successful completion of off-plan property projects.Stay up to date with industry regulations and best practices in property development, investment, and sales.Conduct property viewings and inspections to assess market value, potential risks, and investment potential.Assist clients with property financing options, including mortgage applications and loan approvals.Maintain accurate and up-to-date records of all property transactions and client communications.Real estate experience in UAE is a must

Roles and ResponsibilitiesUAE developer experience is a must for atleast 1-2 yearsThorough knowledge of RERA Forms (A, B, I & F) and Sales ProgressionManage all aspects of real estate administrative tasks, including documentation, record-keeping, and file management.Coordinate property listings, prepare contracts, and assist in property marketing activities.Draft MOU, Tenancy contracts and Agent to Agent agreement.Listing Quality Score (Property finder & Bayut)Submit documents for verification (ID, title deed & NOC/Form A) to portals like Property finder, Bayut & Dubizzle.Trakheesi permits on secondary sale & rental properties,.Liaise with clients, real estate agents, and other stakeholders to ensure smooth transaction processes.Conduct research and analysis on property market trends, pricing, and competitor activities.Handle inquiries from clients and provide exceptional customer service throughout the transaction process.Assist in organizing and scheduling property viewings, inspections, and meetings.Maintain confidentiality and adhere to all legal and regulatory requirements related to real estate transactions.Maintaining agents' commission logs, commission claim process and validationInvoicing, receipting and credit notes data for agentsDetailed record of all outstanding receivablesSecondary deal tracker, maintenance and record keepingOFF plan trackerDeveloper agent portalsmaintaining broker IDsMaking transaction reportsThorough knowledge of AML (Anti-money laundering) procedures

Roles and ResponsibilitiesUAE developer experience is a must for atleast 1-2 yearsThorough knowledge of RERA Forms (A, B, I & F) and Sales ProgressionManage all aspects of real estate administrative tasks, including documentation, record-keeping, and file management.Coordinate property listings, prepare contracts, and assist in property marketing activities.Draft MOU, Tenancy contracts and Agent to Agent agreement.Listing Quality Score (Property finder & Bayut)Submit documents for verification (ID, title deed & NOC/Form A) to portals like Property finder, Bayut & Dubizzle.Trakheesi permits on secondary sale & rental properties,.Liaise with clients, real estate agents, and other stakeholders to ensure smooth transaction processes.Conduct research and analysis on property market trends, pricing, and competitor activities.Handle inquiries from clients and provide exceptional customer service throughout the transaction process.Assist in organizing and scheduling property viewings, inspections, and meetings.Maintain confidentiality and adhere to all legal and regulatory requirements related to real estate transactions.Maintaining agents' commission logs, commission claim process and validationInvoicing, receipting and credit notes data for agentsDetailed record of all outstanding receivablesSecondary deal tracker, maintenance and record keepingOFF plan trackerDeveloper agent portalsmaintaining broker IDsMaking transaction reportsThorough knowledge of AML (Anti-money laundering) procedures

Develop and maintain relationships with agents/broker companies/investors in the real estate industry.Provide expert advice and guidance to clients on property investment opportunities, market trends, and financial implications.Prepare and present comprehensive property proposals to clients, including detailed financial analysis and ROI projections.Negotiate and finalize property purchase agreements on behalf of clients, ensuring all legal and financial requirements are met.Coordinate with architects, contractors, and other professionals to ensure the successful completion of off-plan property projects.Stay up to date with industry regulations and best practices in property development, investment, and sales.Conduct property viewings and inspections to assess market value, potential risks, and investment potential.Assist clients with property financing options, including mortgage applications and loan approvals.Maintain accurate and up-to-date records of all property transactions and client communications.Real estate experience in UAE is a must

Develop and implement marketing strategies for real estate projects in the UAE, including market research, competitor analysis, and target audience identification.Create and execute marketing campaigns to generate leads and drive sales for real estate properties.Manage and update real estate listings on various online platforms and websites.Collaborate with sales teams to develop marketing materials, such as brochures, presentations, and videos, for real estate projects.Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to meet sales targets.Coordinate with external agencies and vendors to ensure timely delivery of marketing materials and services.Stay up-to-date with industry trends and developments to identify new marketing opportunities for real estate projects.Conduct market research to identify potential buyers and investors for real estate properties.Assist in organizing and attending real estate events, exhibitions, and trade shows to promote properties and generate leads.Maintain effective communication and collaboration with internal teams, such as sales, finance, and customer service, to ensure alignment and smooth execution of marketing strategies.

Develop and implement marketing strategies for real estate projects in the UAE, including market research, competitor analysis, and target audience identification.Create and execute marketing campaigns to generate leads and drive sales for real estate properties.Manage and update real estate listings on various online platforms and websites.Collaborate with sales teams to develop marketing materials, such as brochures, presentations, and videos, for real estate projects.Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to meet sales targets.Coordinate with external agencies and vendors to ensure timely delivery of marketing materials and services.Stay up-to-date with industry trends and developments to identify new marketing opportunities for real estate projects.Conduct market research to identify potential buyers and investors for real estate properties.Assist in organizing and attending real estate events, exhibitions, and trade shows to promote properties and generate leads.Maintain effective communication and collaboration with internal teams, such as sales, finance, and customer service, to ensure alignment and smooth execution of marketing strategies.

Develop and implement marketing strategies for real estate projects in the UAE, including market research, competitor analysis, and target audience identification.Create and execute marketing campaigns to generate leads and drive sales for real estate properties.Manage and update real estate listings on various online platforms and websites.Collaborate with sales teams to develop marketing materials, such as brochures, presentations, and videos, for real estate projects.Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to meet sales targets.Coordinate with external agencies and vendors to ensure timely delivery of marketing materials and services.Stay up-to-date with industry trends and developments to identify new marketing opportunities for real estate projects.Conduct market research to identify potential buyers and investors for real estate properties.Assist in organizing and attending real estate events, exhibitions, and trade shows to promote properties and generate leads.Maintain effective communication and collaboration with internal teams, such as sales, finance, and customer service, to ensure alignment and smooth execution of marketing strategies.