● Develop and execute a comprehensive user experience strategy aligned with business goals.● Define user personas, conduct user research, and analyze user behaviour to inform design decisions.Identify opportunities for improving user experience and drive continuous optimization● Create wireframes, mockups, and interactive prototypes to visualize user flows and interactions.● Collaborate with cross-functional teams, including designers, developers, and product managers, to ensure alignment on design direction.● Conduct usability testing and gather feedback to refine and iterate design concepts.● Develop visually appealing and user-friendly interfaces that align with brand guidelines and best practices.● Create style guides, design patterns, and UI libraries to ensure consistency across digital platforms.● Analyze user data, including user feedback, analytics, and user testing results, to gain insights and drive data-informed design decisions.● Utilize quantitative and qualitative research methods to understand user behaviour and preferences.● Prepare and present reports and recommendations to stakeholders based on user experience insights.Implement A/B testing and user feedback mechanisms to continuously optimize user experience.● Provide leadership and direction to the user experience team, guiding their work and fostering a collaborative and innovative environment.● Develop and mentor team members, supporting their professional growth and helping them achieve their full potential.● Stay current with industry trends, best practices, and emerging technologies in the field of user experience design, and apply them to enhance the team's skills and capabilities.Identify training and development opportunities for the team members, such as workshops, conferences, and online courses, to enhance their skills and keep them updated with the latest trends in user experience design