Job Type
Full-time
Work Type
On-Site
Location
Doha, Qatar
Experience
5 - 10 years
- Drive sales growth within the down-trade channel by executing strategic plans and achieving set targets, focusing on volume and value.
- Develop and maintain strong relationships with key down-trade distributors and retailers to ensure product availability and optimal shelf space.
- Analyze sales data and market trends to identify opportunities for growth, optimize promotions, and improve product placement in the down-trade segment.
- Manage and mentor a team of sales representatives, providing guidance, training, and performance evaluations to enhance their effectiveness.
- Oversee the implementation of trade marketing activities, including in-store promotions, point-of-sale materials, and merchandising strategies.
- Monitor competitor activities and market dynamics within the down-trade channel to adjust strategies and maintain a competitive edge.
- Manage the sales budget effectively, controlling expenses and maximizing return on investment for all down-trade sales initiatives.
- Collaborate with the marketing team to develop and implement tailored campaigns for the down-trade market, ensuring brand visibility and engagement.
- Ensure adherence to company policies and procedures, including sales processes, pricing strategies, and ethical business practices.
- Prepare and present regular sales reports, forecasts, and performance analyses to senior management, highlighting key achievements and areas for improvement.