Drive sales growth in Modern Trade (MT) and General Trade (GT) channels by implementing and monitoring sales strategies, ensuring optimal product availability and visibility.
Manage and mentor a team of sales representatives, providing coaching, training, and performance evaluations to achieve sales targets and enhance team capabilities.
Conduct regular market visits to assess competitor activities, gather market intelligence, and identify new business opportunities within the FMCG sector.
Oversee the execution of promotional activities and merchandising programs in stores, maximizing product visibility and driving sales.
Develop and maintain strong relationships with key accounts in both MT and GT channels, ensuring customer satisfaction and loyalty.
Analyze sales data and market trends to identify areas for improvement and develop strategies to address performance gaps.
Manage the sales budget, controlling expenses and ensuring profitability within assigned territories.
Ensure compliance with company policies and procedures, including sales processes, pricing, and promotional guidelines.
Prepare and present regular sales reports, forecasts, and performance analyses to management.
Collaborate with marketing and supply chain teams to align sales strategies with overall business objectives and ensure product availability.
