Strategic Duties1. Trade Marketing Strategy Development:· Develop and implement trade marketing strategies specifically tailored to the ARF product category.· Collaborate with cross-functional teams (Sales, Marketing, Supply Chain) to align trade marketing initiatives with overall business objectives.· Identify opportunities for channel growth and new trade initiatives in line with category goals.2. Category Management:· Analyze sales data, customer insights, and market trends to optimize product placement, promotions, and pricing strategies in the ARF product category.· Work closely with the category/brand management team to ensure the alignment of trade strategies with category/brand needs.· Manage the product life cycle, including product launches, end-of-life, and seasonal promotions.· Ensure timely delivery of promotional materials and ensure compliance with brand guidelines.3. Channel Marketing:· Develop channel-specific marketing plans to ensure optimal product placement and visibility in supermarkets, hypermarkets, large groceries, mini markets, small groceries, wholesales stores, Discount stores and horeca channel.· Execute retail activation programs such as in-store displays, point-of-sale (POS) materials, loyalty programs, sampling, and promotions.· Collaborate with key retail customers to drive joint marketing initiatives.· Work closely with key account managers/NSM to develop joint business plans that align with customer goals.· Manage and execute retailer-specific promotions, ensuring on-time delivery and proper execution.4. Sales Support:· Provide sales teams with tools, materials, and insights to support their efforts in driving volume and value sales.· Plan and execute trade promotions that drive incremental sales, including discount schemes, volume incentives, and seasonal campaigns.· Develop promotional plans, trade incentives, and training programs for retail customers and sales teams.· Monitor trade marketing budgets and provide ROI analysis on campaigns and promotions. Track and evaluate promotion performance, adjusting strategies as necessary to maximize sales and profitability.5. Market & Competitor Analysis:· Conduct regular market analysis to understand competitive landscape, consumer trends, and trade activities.· Provide feedback to senior management on market trends and recommend actions for improvement.· Track competitor pricing, promotional strategies, and customer engagement to inform trade activities.