We are seeking a talented and dynamic Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to promote our brand, increase online presence, and drive customer engagement. This role requires a strong understanding of digital marketing techniques across various platforms, including SEO, SEM, social media marketing, email marketing, and content marketing.1. Strategy Development -Develop comprehensive marketing strategies based on the marketing calendar and execute them to increase brand awareness, drive website traffic, and generate leads. Identify target audiences, analyse market trends, and choose the most effective digital channels and tactics to reach potential customers.2. Manage all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.3. Social Media Marketing:• Plan and execute digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, etc. • Manage social media platforms by developing social media strategies, create content calendars, engage with followers, and use paid advertising to reach specific demographics.• Manage budgets, create ad copy, select keywords, and monitor ad performance to ensure a positive return on investment.• Conversion Rate Optimization (CRO)-Improving the efficiency of digital marketing campaigns is a key focus. Identify areas for improvement in user experience, landing pages, and conversion funnels to increase the conversions.4. Content Creation and Management -Create engaging and relevant content for digital channels, including website, blog, social media, and email newsletters. Content should resonate with the target audience and convey the brand's message.5. Monitor and analyse website traffic, user behaviour, and campaign performance metrics using tools such as Google Analytics, SEMrush, or similar.6. SEO & SEM: Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies, link building to improve search engine rankings. 7. Manage Marketing calendar, social media accounts, create content calendars, and engage with the audience to build brand presence and foster community engagement. 8. Email Marketing: Crafting effective email campaigns to enhance leads and maintain customer relationships. Design email templates, create compelling content, segment email lists, and track campaign performance.9. Brand Management: Maintain and enhance the brand's online reputation. Monitor online mentions and engage with customers to manage brand perception in co-ordination with the Customer service representative.10. Stay up-to-date with the latest trends and best practices in digital marketing, emerging technologies, and industry developments.11. Collaboration: Work closely with cross-functional teams, including designers, developers, content creators, and sales teams, to ensure a cohesive marketing strategy.12. Manage marketing activities for other market places with which the brand is associated.13. Brand Collaborations: Explore the potential for a collaborative partnership with other brands and elevate brand visibility and engagement.14. Monitor competitors' digital marketing activities and identify opportunities for improvement and differentiation.15. Data Analysis and Reporting: Analyse data from various sources, such as website analytics, social media insights, and email campaign metrics. Apply this data to measure the effectiveness of marketing strategies and make informed decisions to optimize future campaigns and recommendations for management review.16. Understanding of UX/UI- Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.17. Marketing Automation: Use tools and platforms to automate repetitive tasks such as email scheduling, social media posting, and lead nurturing in order to save time and maintain consistency.