1. Digital Marketing Strategy & Execution· Develop and implement digital marketing campaigns across platforms such as Google, Facebook, LinkedIn, and Instagram.· Plan and execute lead-generation campaigns through paid and organic channels.· Ensure alignment of digital marketing efforts with overall business objectives.2. SEO & Website Optimization· Conduct keyword research, competitor analysis, and on-page/off-page SEO optimization.· Optimize website content, meta descriptions, and technical SEO elements to improve search rankings.· Monitor website performance, reducing bounce rates and increasing conversions.· Identify and resolve SEO-related issues, such as crawl errors, broken links, and slow page speed.· Utilize tools like Google Analytics, Google Search Console, and SEMrush to track SEO progress.3. Social Media Management· Manage and grow social media accounts (Facebook, Instagram, LinkedIn, YouTube, TikTok).· Create and schedule engaging content, including posts, reels, and videos.· Engage with followers, respond to comments, and increase audience interaction.· Develop and execute influencer and brand collaboration strategies.4. Paid Advertising (PPC & Social Media Ads)· Plan and execute Google Ads, Facebook Ads, and LinkedIn Ads campaigns to drive traffic and conversions.· Monitor ad performance, optimize bids, and improve ad targeting to enhance ROI.· Conduct A/B testing to refine ad creatives and landing pages.5. Content Marketing & Email Campaigns· Collaborate with content writers and designers to create blogs, landing pages, and social media posts.· Optimize content for search engines and user engagement.· Implement email marketing campaigns using platforms like Mailchimp or HubSpot.· Track email campaign performance and improve open rates and conversions.6. Performance Analysis & Reporting· Track digital marketing metrics, including website traffic, engagement, conversions, and ROI.· Generate performance reports and provide insights for strategy improvement.· Use A/B testing and analytics tools to optimize digital marketing efforts.